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Impact investing: money vs purpose

There is a common problem that we’ve seen in many pitch decks of impact-driven startups.

It’s the lack of balance between emphasizing financial returns and the purpose behind ideas and companies.

Some startups focus too much on the financial side and forget about the impact side or vice versa, whereas the motivation is one of the most important things that the investor wants to know about the founders and the startup itself.

Together with Kasia Zalewska, we discussed this problem in our latest video.

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